BRAND STRATEGY + IDENTITY, CAMPAIGNS, DIGITAL
Dr. Robert Cade, the inventor of Gatorade, left a legacy of Inventivity that lives on today through his eponymous foundation, run by his family. We branded the foundation and the annual CADE Prize to elevate it to a level Dr. Cade would be truly proud of—and attract and inspire a new generation of STEAM students and inventors.
Animations by R. May and A. Balosie
