The creative portfolio of Kingsley Spencer

New York Islanders


Jersey Design, Art Direction, Copywriting, Photography

When the NHL’s jersey contract ended with Reebok and began with adidas, the four-time Stanley Cup champs of Long Island turned to our team at Adjective & Co. to design their new third jersey. And we kind of nailed it—so say the team and fans, at least. From there we developed a launch campaign for the jersey and a ticket sales-focused social media campaign.

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Islanders Playoff Campaign Billboard

Islanders Playoff Campaign Billboard