Branding, STRATEGY, CONTENT CREATION, PRODUCT DEV, CAMPAIGNS
Gatorade has a distinctive relationship with athletic trainers, coaches, and sports dietitians but had difficulties capitalizing on the strength of those relationships. Along with the team at Adjective & Co., we completely reimagined how Gatorade interacts with practitioners with a complete rebrand, strategy overhaul, experiential design, and integrated campaigns—while driving key brand metrics for years.
Gatorade Fieldhouse
The vision from the initial strategy & rebrand was to launch a community practitioners could rally around—and the Fieldhouse is the result of that vision. A cross-discipline digital forum build specifically for these professionals to connect, share their expertise, and engage more deeply with the brand. Leading from concept pitch and UX/UI design, to user testing and ecosystems integrations, through deployment and moderation; you could say this has been my baby. Plus we passed our 6-month KPIs in a couple weeks.
Branded Content
The brand needed to forge deeper connections with sports health and performance professionals, and after deciding to put their stories front-and-center through quality productions, we won big. Over the years I’ve planned, directed, and even filmed some great creative pieces for Gatorade—here’s some highlights.
Team Behind The Triumph - Campaign Video
Gx Teams App - Explainer Video
IMGA Three Days Out - Documentary
Experiential
A main channel for the brand is to activate at conferences and expos across the US, throughout the year. Developing a conference strategy that would allow us and agency partners to surpass their goals while providing a premium brand experience to attendees.
